Art direction

Studio photography is a great opportunity to capture our players’ distinct personalities. Follow these principles to create photographs that show our players looking cool AF.

• Always photograph from a lower perspective to give players more presence.
• Encourage a variety of emotions and poses that celebrate the individual personality of the players.
  
• Use lighting gels to light up the players with our core and accent brand colours.
• Use directional lighting to ensure a strong contrast in highlights and shadows.
• Celebrate the teams by making sure their uniform is clearly identifiable.

At events we get the camera amongst the action, photographing players and fans through the highs and lows. We capture the suspense and drama when the teams and fans come together as one.

• Images should be real captured moments, never forced or staged.
• Highlight the experience of both the fans and players by photographing from their different perspectives.
• Shoot from within the action, from first person perspective, giving you the sense of being there.
• Celebrate the interactions between players, fans, and the relationship between the two.
• Make best use of the lighting within the stadium, avoiding shots that are too dark or flat.

As well as showing the players and fans at our events, it is important to celebrate the scale and drama of the event as a whole.

• Photograph from interesting wide angles, emphasising the sheer scale of the event.
• Capture the atmosphere of events by photographing key moments when the arena is full and the fans are engaged.
• Make best use of the lighting within the stadium, avoiding shots that are too dark or flat.