Layout
This section shows how all the elements of the brand come together to form dynamic, engaging and recognisably LEC layouts.
Layout elements
This section shows how all the identity assets are brought to life and covers in detail the following elements:
Grid system
Logo positioning
Typography
Graphics
Illustration
Art Direction
Creating layouts
Grid system
Scale of expression
An underlying grid structure is used to inform how we approach layouts. Using this flexible system, we can create a variety of layouts that can range from expressive to informative.
Examples in use
The examples below show how the gird system can adapt to different levels of content for both print and on-screen applications.
1
Druk and Druk Wide used to differentiate sentences
2
Headline scaled to the width of the format to maximise impact
3
Graphic texture placed both behind and in front of headline to give a sense of layering and depth
4
Graphic texture scaled to balance interest and not overwhelming in complexity
5
Prominent logo placement
6
Gattica used for detailed information
1
Bold type, filling the format
2
Mix of horizontal and vertical type
3
Cropping team logos to create dynamism
4
Avoiding orange palette as there is an orange team
1
Use of outlined type
2
Direction of slashes in type correlate to graphic texture
3
Tone of voice displays a rallying cry and togetherness
4
Graphic texture has been scaled to balance interest without being overwhelming in complexity
1
Use of different type directions
2
Different typefaces used to create pace. Using LEC custom as final frame
3
Depth and layering of type and photo
4
Consistent direction of flare in background and player
1
Mix of horizontal and vertical type to emphasise headers and key information
2
Use of Druk condensed for numbers to ensure stand out
3
Full bleed imagery in the background to give context and vibrancy
4
Balanced use of agenda to create hierarchy between team names and league positions
5
LEC midnight colour is used as a background to ensure table information is clear and legible.