Logo

Our logo is an expression of ‘Unleash Together’ and captures the spirit of the league.

Our logo

Our logo captures our proposition and spirit in a few ways:

Horizontal

Vertical

Abbreviated horizontal

Abbreviated vertical

Download logos

Colour variations

All of our logos are available in different colour ways to ensure stand-out and legibility on different backgrounds.

Toggle through to change background colours

Use cases

Our tricode LEC may be obvious to Rioters and our fans but it might be less known to others. So when we are establishing our brand presence we should always use our long-form logos. When our presence has already been established or when we are talking to our community we can use our abbreviated logos. The use cases below help define when we use our logos:

Horizontal and Vertical

To be used when establishing our brand presence.
e.g. Advertising, Broadcast, corporate communications.

Exterior advertising

Exterior signage

Social media end-frame

Live stream end frame

Abbreviated

For use when our brand has been established.
e.g. Merchandise, studio interiors.

Broadcast equipment

Studio Interiors

Merchandise

Studio Furniture

Clearspace

To ensure clarity, the logo should always have clear space equal to 1/2 the height of the crown.

Clearspace - Abbreviated Stacked

To ensure clarity, the logo should always have clear space equal to 1/2 the height of the crown.

Clearspace - Stacked

To ensure clarity, the logo should always have clear space equal to 1/2 the height of the crown.

Clearspace - Abbreviated Stacked

To ensure clarity, the logo should always have clear space equal to 1/2 the height of the crown.

Minimum size

We have defined minimum sizes for our logos, to make sure they always looks their best.

62mm/234px (width)

10mm/38px (width)

15mm/57px (width)

3mm/11px (width)

Symbol

The crown symbol from our logo can be used separately to the wordmark for app buttons, social media avatars and special uses.

Please contact the brand team for special use guidance.

Download symbol

Animated logos

Our logo is built in a 3D space allowing us to bring it to life in animation.

See more of this in our broadast section.

Partner lockups

Our logo can be locked up with our different partners and sponsors in the variations shown below.

Horizontal partner lock up

A 1pt separation bar is used between the LEC logo and partner logo. Size the partner logo optically so it feels of equal weight to the LEC logo.

Use the following guides and spacing rules to ensure alignment and clarity.

Secondary stacked partner lock up

Icon partner lock up

Internal Partner lockups

In instances where we have more affiliation to the partner, we can be more playful with our lock up. The partner logo is placed underneath the LEC icon, with equal width.

Use the following guides and spacing rules to ensure alignment and clarity.

LEAGUE OF LEGENDS lockup

The LOL logo is placed next to the LEC tricode mark, separated by a 1pt bar.

Use the following guides and spacing rules to ensure alignment and clarity.

Team lockups

Our logo can be locked up with our different teams and sponsors in the variations shown below.

Horizontal team lock up

A 1pt separation bar is used between the LEC logo and team logo. Size the partner logo optically so it feels of equal weight to the LEC logo.

Use the following guides and spacing rules to ensure alignment and clarity.

Icon team lock up

A 1pt separation bar is used between the LEC logo and partner logo. Size the team logo optically so it feels of equal weight to the LEC logo.

Use the following guides and spacing rules to ensure alignment and clarity.

Vertical all team lock up

Size the team logos optically so they feel equally balanced to the LEC logo as well as the other team logos.

Use the following guides and spacing rules to ensure alignment and clarity.