Strategy
Our mission
Our drive is to have the most engaged esports league. We have a diverse community, united by the love of our sport. We create unforgettable moments that are a combination of an electric atmosphere, original storytelling, and the most competitive play.
Our proposition
Unleash together
Our behaviours
Our three brand behaviours detail how we act as an organisation, to ensure what we do ladders up to the proposition of Unleash Together.
Break the Meta
We’re the exception to what’s expected, constantly challenging the protocol. We’re ambitious and adventurous, but always with purpose – to move us and our sport forward.
Own it
Unapologetically ourselves, we have opinions and we’re unafraid to share them. We’re confident in our difference – proud to do our own thing in our own way, never following the crowd.
Champion community
We welcome everyone from everywhere. Celebrating each other and finding strength in our community – we want people to be able to think ‘this is where I belong’.