Typography
Typography plays an important role in our graphic system. Our typefaces are bold and flexible, adding to the dynamism of our brand.
Our typefaces
Our headline typefaces are all part of the Druk family. We can use Druk Medium and Druk Wide Medium or our custom character set; Druk LEC.
Druk
Our standard headline typeface, Druk, is bold and attitudinal. Having both wide and condensed weights means the type can flex to fill any space – creating dynamic layouts whatever the format.
We also have the option of using outlined type to create hierarchy.
Druk Medium
Druk Medium Wide
Druk LEC
To ensure the dynamism of our graphic language lives throughout the brand, we have a custom character set that embodies the energy in our sport.
The LEC typeface should only be used sparingly on select words for emphasis.
Druk LEC Medium
Druk LEC Wide Medium
Gattica
Gattica is our legible workhorse font for body copy. We use three weights; light, medium and extra bold.
Using type
Headlines
We create impactful typographic compositions by pairing contrasting type sizes and widths. Mixing type size and weight means our copy can fill whatever space it’s in, regardless of line length.
Headlines in layouts
We use our headline type confidently to celebrate the teams, players and champions. Where we can, we utilise the full height or width of the page.
Landscape formats
Applying a headline to the full width of the page.
Portrait formats
Rotating a headline to fit the full height of the page.
Body text
We use Gattica Extra Bold for sub-headers and Light for body text.
Typography example use
Typography misuse
To keep our typography feeling recognisably us, we avoid the following:
Don’t rotate type at angles other than horizontal and vertical
Don’t squash type
Don’t use headlines in lowercase
Don’t use Druk for body copy
Don’t use Gattica for headlines
Don’t stretch type
Do not use spacing that makes the type illegible
Don’t mix typeface weights and sizes within one line of type